Netflix’s rapid international expansion has been nothing short of remarkable. In just seven years, the streaming service has moved from being available in only a handful of countries to nearly two hundred countries around the globe. This broadening reach has been fueled by several strategic moves on behalf of Netflix executives, all geared towards ensuring that the company remains at the vanguard of digital entertainment media delivery.

The first major decision was to focus on technology and infrastructure development, with an emphasis on creating content that could be made available globally without needing expensive physical distribution networks as had previously been necessary for television networks. This allowed them to provide their content quickly, cheaply and efficiently across multiple countries at once – something which would have otherwise impossible given its scale.

Second came partnership deals with other companies around the world who were willing to host Netflix’s services and make them accessible locally in certain markets, such as local cable providers or licensing agreements with new partners like T-Mobile in Europe which enabled more widespread access for customers within those markets. By leveraging this network of partners it allowed Netflix to tap into existing customer bases and gain massive reach without needing to spend too much money setting up any physical infrastructure themselves.

Thirdly was a focus on localization strategies so that users in each country would feel more connected to Netflix’s offering – not merely seeing it as something generic you can get anywhere else but rather feeling like they are part of a larger global community watching TV shows together regardless of where they live geographically (on top of this providing localized subtitles/dubbing options etc also helped). With each market feeling special and unique and relevant by having their own unique version tailored towards them this gave people more incentive than ever before to join up with Netflix – no longer did they need worry about missing out something due to language barriers or cultural differences when signing up!

Finally came marketing efforts which focused heavily on establishing brand recognition abroad through campaigns emphasizing how easy it is use Netflix worldwide: both through advertising campaigns highlighting international titles but also through effective collaborations between streaming services (such as HBO Now) so that customers could see what being offered outside traditional channels such as cable or satellite TV didn’t miss out if they wanted watch anything special from overseas! All combined these elements created an unbeatable combination allowing wider access than ever before while feeling like one large unified platform spread over multiple borders – giving rise today’s success story we now know today simply known “Netflix”.