What is your firm’s competitive strategy?, Who are the firm’s major competitors? Describe the firm’s business model, and Describe the tasks that the firm must accomplish for each primary value chain activity. 

My firm of choice is Amazon. Amazon’s competitive strategy has been to take a multi-pronged approach in order to capture market share and create customer loyalty. By offering superior customer service, competitive prices, and an expansive selection of products, they have become one of the most successful online retailers in the world. Amazon’s major competitors include Walmart and Target in the retail space, as well as other online retailers such as eBay and Alibaba.

Amazon’s business model focuses on providing customers with a wide variety of products at competitive prices while leveraging their expertise in technology infrastructure to provide superior customer service experiences. The company operates through four distinct segments: North America, International Retail, AWS (Amazon Web Services) Cloud Computing Platform, and Other Digital Content & Services.

In order for Amazon to accomplish its primary value chain activities it must:

1) Inbound Logistics: This includes managing product procurement from manufacturers/suppliers, inventory control/management systems, warehousing operations/distribution centers management team responsible for receiving goods from suppliers or manufacturers.

2) Operations: This involves managing all aspects of production process including quality control procedures necessary for ensuring that only high-quality items are released into circulation; optimizing processes for maximum efficiency; establishing relationships with third party logistics providers; developing automated solutions for improving operational processes; implementing advanced technologies such as robotics or artificial intelligence (AI).

Apply Porter’s value chain model to the firm you selected: What is your firm’s competitive strategy? Who are the firm’s major competitors? Describe the firm’s business model, and Describe the tasks that the firm must accomplish for each primary value chain activity.

3) Outbound Logistics: This involves maintaining efficient transportation networks throughout North America & international markets by leveraging existing fulfillment centers which offer advantages like faster delivery times than traditional shipping methods; exploring new opportunities with 3PL providers who can increase cost savings due to economies of scale benefits; utilizing e-commerce platforms like Fulfillment By Amazon (FBA) which provides additional flexibility when it comes to packaging & distribution requirements such as drop-shipping capabilities or bulk orders processing options.

4) Marketing & Sales: This involves building digital marketing campaigns using a combination of SEO optimization tools & social media channels along with promotional strategies like email campaigns or targeted advertising efforts through Google Adwords/Facebook Ads etc.; creating sales initiatives around seasonal promotions like Black Friday deals etc., which help generate more brand awareness & increase consumers’ willingness to purchase products available on their platform.; also developing partnerships with other brands so that they can benefit financially from each others’ reach within respective target markets.

5 ) Service : Creating reliable customer support channels both online (help centre portals / live chat services / call centres etc.)& offline (retail stores / kiosks / pop-up locations); responding quickly to queries raised by customers either via social media outlets or emails sent directly by them ; crafting comprehensive return policies covering any type of product purchased from store including free exchanges if required under warranty terms applicable at time purchase was made.; also offering 24×7 technical assistance through multiple contact points across countries where this type retailer does business globally.. All these activities ensure that customers enjoy an overall positive shopping experience when dealing with company whether it be pre-sale query resolution , post sale tracking status related inquiries .This helps build trust among buyers contributing significantly towards their loyalty over longer period time.

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