First, identify one or a few visualizations/infographics you think are especially effective, Second, Identify one or a few visualizations/infographics you think are especially ineffective. For each choice, consider the reasons that led you to make that choice? What design or content factors shaped your selection?

Effective Visualization/Infographic
One of the most effective visualizations I have ever seen is an infographic created by The Guardian titled “The Rising Cost of College Tuition”. This infographic uses a combination of charts, graphs and text to effectively display data about college tuition costs in the United States from 2002–2012. A bar graph shows us that tuition has increased at every public university across the nation over these 10 years while a line graph displays the rate at which average tuition prices increase each year. Further, this visualization provides helpful context with points such as “At 4-year private colleges, full-time students pay more than double what they paid in 2002” or “At 2-year public schools, students now pay $1,000 more annually than they did 10 years ago”.

What makes this particular visualization so powerful is its ability to quickly and clearly communicate complex information without sacrificing detail or accuracy. It also allows readers to draw their own conclusions based on the data presented (such as how much faster college tuition increases than inflation). The visual cues used help make it easier for viewers to spot patterns and grasp important trends in an instant – which helps them understand what those numbers actually mean for their lives and pocketbooks.

First, identify one or a few visualizations/infographics you think are especially effective, Second, Identify one or a few visualizations/infographics you think are especially ineffective. For each choice, consider the reasons that led you to make that choice? What design or content factors shaped your selection?

Ineffective Visualization/Infographic
On the other hand, one example of an ineffective visualization/infographic I have encountered is one created by Time magazine entitled “Understanding California’s Water Crisis”. This visualization utilizes many different types of graphical elements like pie charts, maps and arrows but they are all difficult to interpret in order to gain meaningful insight into California’s water crisis. For example, some pie charts show percentages related to current water usage broken down by agricultural purposes and household use but it can be hard for viewers to immediately discern what exactly these numbers represent. Additionally, things like arrows connecting various states appear randomly throughout the graphic which also detracts from understanding its overall message.

Overall, this type of presentation does not do enough work in terms of communicating meaningfully about California’s water crisis; instead it looks cluttered and confusing due feedback overload coupled with lack of direction provided by labels or any sort of overarching structure that could help guide reader comprehension. Essential pieces are missing from this type of design such as explanatory captions or even color coding categories so viewers can identify key components easier; without such features readers may feel overwhelmed when trying decide where best put their focus within all the noise provided on screen.

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